March 15, 2009

Bus stop betrays your weight

Filed under: Food & Drink,Gadgets by Branko Collin @ 12:15 pm

Fitness First, a global health club chain, fitted a bus stop at the Weena in Rotterdam with scales and a display that shows you your weight. The big question buzzing around the Web is, is this a funny gimmick or an unacceptable shaming device? The campaign was designed by ad agency N=5, and the video report is by NOS Headlines.

Via Gizmodo.

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March 15, 2008

Sonja Bakker, the 90 million euro woman

Filed under: Food & Drink,Literature by Branko Collin @ 10:02 pm

When weight-loss icon Sonja Bakker touches something, it turns to gold. FEM/Business reports that brands that were recommended by Bakker had an increase in turn-over of 62 million euro last year. The old-fashioned, but typically Dutch beschuit—a crispy round dry biscuit served at breakfast with sweet sprinklings or strawberries—saw an increase in sales last year after a thirty year downward spiral. Bakker has also sold 2.2 million copies of her four books, almost overtaking J.K. Rowling of Harry Potter fame, and grossing 28 million euro.

(Illustration by Serassot, distributed under the terms of the GNU Free Documentation license, Version 1.2.)

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