Music promotion community Sellaband partners with Amazon

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Amsterdam based distributed band promoter Sellaband are partnering with US online book and music sellers Amazon, Tech Crunch reported this week. Sellaband works by letting fans invest 10 USD in a band of their liking. The fans can decide which music they like by downloading it for free. Once 5,000 fans have paid their tenner, Sellaband uses that money to record and promote a professional studio album.

So far 12 bands have reached the 50,000 dollar amount required for a recording. As long as a band does not reach the threshold, the fan (called Believer in Sellaband jargon) can still withdraw the money or invest it in a different band.

According to The Next Web the announced cooperation will include Amazon spamming its own paying customers with Sellaband promotions—did I just read that right? Also, Amazon’s top 50 reviewers will receive free review copies of Sellaband’s albums.

Photo: Sellaband’s Pim Betist at this year’s Hyves party. Source: Thenextweb.org.

2 Comments »

  1. Yep, you read it right :)

    If things go well when Mandyleigh Storm’s album is released in February, we’ll be back in Holland for a tour in 2008. We love Holland (spent 5 weeks there in August). Mandyleigh performed at the Paradiso btw… check out http://www.fabchannel.com .

    Comment by Gary Storm — December 24, 2007 @ 5:08 am

  2. […] their next album through Sellaband, according to the Guardian. The Amsterdam based website works by letting users buy shares of an album to provide musicians with the money to produce an album. Chuck D’s crew have turned to an […]

    Pingback by 24 oranges » Public Enemy to produce next album through Sellaband — October 10, 2009 @ 11:42 am

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