Longest running ice lolly: the Rocket

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12 April 1961: the Soviet Union launched the first man in space, Yuri Gagarin.

1962: Ola launched a new ice lolly, the Raket (Rocket), and it has never (crash) landed since, making it the longest running model. It’s a simple ice lolly, shaped like a rocket, each of the three stages a different(ish) flavour.

The UK factory will produce 35 million Rockets this year, according to an article in daily the Volkskrant (Dutch), presumably hoping each Dutchman will buy two on average. The writer repeats some of the folklore about its popularity that’s been woven around this frozen hit: that the quality is high, that it’s got three good flavours, and so on. I don’t believe in that. I think the main reasons the Rocket has always sold so well is because it barely has any competition, it’s cheap, and it’s sold almost everywhere.

I remember that when we were kids, during the summers my mother, my brothers and I would walk to my uncle’s home in the forest, almost 6 miles from our house. Half-way along our route two old guys had put a refrigerator in their front room from which they sold ice cream to passers-by, and of course we always went for the Rocket because it was right in our price range.

4 Comments »

  1. The Rocket has also been very consistent, it never changed it taste or colour, never needed special marketing. And like you say: whole generations grew up with it.

    Comment by Onno — August 9, 2008 @ 9:29 am

  2. Indeed Ola now owns the ‘copyright’ but ‘het raketje’ was launched by ‘Caraco’. A small icecream factory in Hellendoorn. It was sold to Unilever (that also own the Ola brand) in 1985.

    To date we buy them in boxes of ten and on average consume one every week (in winter) and one a day when it gets hot. So ‘just us’ take care of at least 100 a year per person. “Het Voedingscentrum” the bureau of food education in Holland places this product at just 40 kcal among the more healthy snacks. Amazing but true.

    We sure love our rocket. ;^)

    Comment by Puppy Zwolle — December 21, 2009 @ 11:25 am

  3. […] rocket (raket), the Dutch lolly invented in 1962 that never crash landed, is apparently way too pricy for the Dutch at amusement park Kabouter Plop in Coevorden, […]

    Pingback by 24 oranges » Dutch not amused by overpriced lolly at amusement parks — November 25, 2010 @ 12:40 pm

  4. […] the chocolate ones (what a shock!). I may have to stock up the freezer. Joey’s favourite were Rocket Ice lollies (thirty eight calories) and Ally’s were Twisters (forty calories). There are loads of […]

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