Dutch vodka with programmable LED label

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How to Program a Message on Your MEDEA Bottle from Medea Spirits on Vimeo.

I love a good troika: First, we had Guus Hiddink vodka, then Trump vodka made in The Netherlands and now, hi-tech Medea vodka from Schiedam, the birth place of genever (gin).

Medea vodka has a programmable LED label. It can be up to 225 characters, which is more than a Twitter ‘tweet’ (140 characters) or a text message (160 characters). You can turn off the text to save batteries, if so inclined and a bottle costs 30 euro. Being a regular buyer of vodka, Dutch vodka is often pricy at 30 euro a bottle, as compared to Polish and Russian vodka at 15-20 euro a bottle. But hey, this time you get a gadget with your booze.

Oh and by the way, the music in the video is Chopin’s Prelude No. 4 in E minor (Op. 28), which is the work that French composer and artist Serge Gainsbourg’s song ‘Jane B.’ is based on. You get that tidbit extra, as Serge drank more vodka and other alcohol than you drink water.

(Link: idealize.nl)

1 Comment »

  1. Please drink, tick (and mambo “my place or yours”) responsibly.

    Comment by Neil — April 15, 2010 @ 4:08 am

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