Money bra wins HEMA design award

By

A student at the Delft University of Technology has won the audience award of a design competition held every year by Dutch department chain store HEMA.

Hiske Elferink designed a brassiere that contains a small wallet which can hold some change, a bank card and perhaps a key. She told Radio Netherlands (see the interview below) that she got the idea because when she goes clubbing, she puts her bank notes in her bra. The problem arises when you get change, because coins will slide down and jangle.

A quick Google taught me that this is not the first money bra.

The professional jury did not award a first prize this year. The winners and runners-up will be on display at the public library of Amsterdam (OBA) until October 31.

HEMA organises a yearly design competition for students. In the past, several of the winners and runners-up have made it into the store’s inventory, such as the 103% Vase, a vase that had a little side vase for the inevitable broken flower.

See also:

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.