The Dutch don’t do local TV commercials, as most of them are either made nationally or dubbed from countries like France (you’ll notice everybody is white, shorter and has dark hair). There’s no tacky second-hand car salesman ads, with the exception of a bed and mattress chain that went rogue a few decades back.
Dutch car rental company Diks, a generic surname like Smith in Dutch, has gone rogue too and made their own commercial. It’s a short movie full of corny Dutch puns (great for learning Dutch catch phrases), the Diks family men showing off their resemblance and the ironic use of tits & ass, which works because it’s all in English. Much like swearing in a foreign language, T&A is also more socially acceptable and funnier in English, pointing a finger at pop culture. I praise the makers’ use of ethnic minorities and the disabled in positive roles, giving it a big city feel.
You can get away with T-shirts saying ‘Chicks like Diks’, as it is the name of the company, then there’s ignoring that line drawn in the Anglo-Saxon sand and going with ‘Our chicks clean your Diks’ (a bit Dunglishy, yes), as women on heels (!) wash some cars. I can get past that because it’s click bait, or maybe even chick bait.
Love the superman, the American football team, the normal-looking girls dancing around, and the ending. I foresee a run on those blue T-shirts as well.
A Dutch government television and radio commercial with a social message on domestic violence has caused a scandal for inciting women who get beaten by their male partners to ‘just talk it out’. And this contemptuous Christian valued attempt at keeping a dysfunctional relationship together for no good reason deserves a translation:
A soft spoken woman says: “The first few months I didn’t dare try anything. I let it all wash over me. It hurt, but it will go away, just like the bruises. I thought it was so sweet when a girlfriend of mine said, ‘That’s enough already. You can solve this together, with outside help.’ Then I called.”
Any usual Western world message is ‘get out of there, call someone, get help, take the kids with you too, etc.’, as we have seen here on billboards, even written in Turkish and Arabic. As we all have learned, a man who beats his wife will most probably continue to do so. Why take that risk? Yes, women do stay with partners because of the children, because they choose to be economically dependent on them, etc. But is it really responsible for my tax money to finance advertising that tells women to stay put and get beaten up? It’s totally disgusting and it won’t solve anything.
De Pers quotes an expert that says the government is trying to tell people in bad relationships with a lot of yelling and stuff that they should talk it out, which is obviously the wrong group to be focusing on. What the government doesn’t understand is that hard core wife beaters are committing a crime and that, like oh so many problems in Dutch society, don’t go away by having tea and a friendly chat.
The Netherlands has even been criticised by the United Nations for being the only member country whose domestic violence phone help lines were not free to call. Apparently, being cheap is a good Christian value to them.
Dutch outgoing Christian government: may you rot in hell.
Maastricht beer producer Wieckse, perhaps best known for its white beer, has started a website that will show you how sunny it is at many sidewalk cafes in the Netherlands. Called zonneradar.nl, the website also tells you where you will find the sunniest sidewalk cafe in the Netherlands of the moment. White beer is especially popular during sunny weather, according to Wikipedia, because it lacks the distinct hoppish flavour that is present in other beers.
Weather woman Helga van de Leur told Bright (Dutch): “The weather in the Netherlands isn’t as bad as people often think. Research shows that two-thirds of the population underestimate the amount of sun hours. You just have to know where it shines.” Not in Moscow, right now.