Sexist toys for boys pulled from Dutch supermarkets

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A football party pack marketed to boys aged 8-13 is being pulled from the shelves of the Albert Heijn supermarket chain for being sexist and glorifying stereotypically bad behaviour. Sure, a party pack with football-related items sounds almost acceptable except that this one automatically excludes girls form the get-go, making it not only sexist but also implying girls don’t play football, which they do en masse. What an odd situation, especially knowing Dutch women win at the highest levels of football. Maybe they should market this party pack to girls instead, albeit without belittling others in the process.

But this game gets worse, fast. They are cards in the game with multiple answer questions like “If a girl you don’t like asks you out, what do you do?” One of the answers is “I laugh at her”. Another question is “what is something you don’t want to see?”. One of the answers is “crying girls”. There’s another card about what to do at the beach that suggests “looking at girls” as an answer. Aren’t boys usually playing in the water or kicking a ball on the beach at that age?

This is a country where companies don’t check what they aim at children and a colouring book with an image of Hitler making a Nazi salute and wearing a Swastika armband and toys for boys to use to assault women (not girls, women).

(Link and screenshot: nltimes.nl)

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